BANGLADESH MARKET

BestinBrands connects its international partners with Bangladesh - one of South Asia’s largest and most dynamic consumer markets, with significant long-term potential.

At the heart of this market is Dhaka, now the world’s 2nd most populous city, with nearly 40 million residents according to the UN’s latest World Urbanization Prospects.

MARKET STATISTICS
175 MILLION+
POPULATION
5%
GDP GROWTH
$10.950
GDP PER CAPITA (PPP)
147,570 KM2
TOTAL AREA
1 USD = 120 BDT
CURRENCY Taka
$510.71 BILLION
GDP
$63.7 BILLION
IMPORT (EST)
$55.19 BILLION
EXPORT (EST)
BANGLADESH MARKET
BANGLADESH MARKET

Strategically Positioned at the Crossroads of Asia & the Middle East

Its large consumer base, expanding middle and affluent class, and growing demand for quality international products make Bangladesh an attractive long-term market for global brands seeking growth across the region.

The distribution prospect in Bangladesh is efficient because the Bangladeshi households appreciate strong value products and can be easily won over by education and brand awareness.

ECONOMIC OVERVIEW

Bangladesh is on track to become a USD 1 trillion economy by 2034, supported by rising consumption, a large and growing young workforce, economic resilience, accelerating digital adoption, and a fast-growing private sector.

9TH LARGEST GLOBAL

CONSUMER MARKET BY 2030

2ND

BIGGEST EXPORTER OF GARMENT

A NEW IT HUB

IN SOUTH ASIA

EXPERT VIEW

THE ECONOMIST

Bangladesh named The Economist's country of the year

BLOOMBERG

EUROMONITOR

WORLD BANK

BOSTON CONSULTING GROUP (BCG)

THE GROWING MAC POPULATION OF BANGLADESH

population image

5 Mn

Bangladeshis enter the Middle & Affluent class (MAC) every year

Bangladesh’s middle and affluent class (MAC) has expanded rapidly, reaching an estimated 30–34 million people (around 20–22% of the population) by 2026. This segment is projected to grow to around 60 million by 2030, significantly boosting consumer demand. Research shows that spending on personal care products increases by nearly 40% when consumers enter the MAC population, highlighting the strong growth potential for beauty and personal care brands.

48%

of the population below 25 years will be entering the MAC household in the upcoming years.


Key characteristics of MAC consumers include strong brand affinity, a willingness to pay more for quality, an appetite for international brands, and higher spending on personal care products.

population image